Ad Privacy
Applies to HotWord Puzzle apps, including HotWord and CrossWords.
Google AdMob
Advertising in our apps is provided by Google AdMob. Google is the ad-serving partner responsible for selecting, delivering and measuring ads. Google's privacy practices are described in the Google Ads Privacy Notice.
Rewarded advertising
Ads in our apps are typically rewarded ads: you choose to watch a short video in exchange for an in-app reward (for example, unlocking a puzzle). Rewarded ads are opt-in — the app never plays ads without you initiating them.
Personalised vs non-personalised ads
Depending on your consent choices and iOS tracking permission, ads may be:
- Personalised — tailored using your device's advertising identifier and general profile signals.
- Non-personalised — shown based on contextual signals such as the app itself and coarse location derived from IP address, without using your advertising identifier for personalisation.
Consent
Where required (for example, in the EEA, UK and Switzerland), we use Google's User Messaging Platform (UMP) to request your consent before personalised advertising is shown. You can accept, refuse or configure your choices. If you refuse personalised ads, non-personalised ads may still be shown so rewarded videos continue to work.
Changing or revoking consent
A future in-app Privacy Settings option will reopen the Google consent dialog at any time, allowing you to change or withdraw your advertising consent. In addition:
- iOS tracking permission can be changed in Settings → Privacy & Security → Tracking.
- You can reset your advertising identifier from the same iOS settings.